The last Cialdini Method Principles of Persuasion Interactive Workshop
was a tremendous success. 21 people from very different professions
came together at the Luxe Summit Hotel in West Los Angeles, California
for an intensive two day workshop. Attorneys, hospital managers,
doctors, business consultants, marketing/sales consultants, strategic
planners, a business lawyer, architect, real estate leasing agent,
property manager, and a trial lawyer all brought their unique insights
into the ways we use persuaion and it was very enjoyable and interesting
having such a diverse group.
Read what they all had to say about the workshop here
For workshop details and info, see http://www.usinginfluence.com/workshop.html
The workshop was taught by Myer Sankary, who is a Cialdini Method
Certified Trainer (CMCT). The two-day workshops require a minimum
of 12 persons and not more than 25. The restriction on the number
of participants permits maximum personal interactivity between the
instructor and the participants and among the participants. Each
participant will be fully engaged not only to learn each of the
Six Principles, but also to apply the Principles separately as well
as together in an integrated strategy. This will ensure that each
participant will receive useful and interesting information, and
will gain personal experience in applying the Principles in their
specific field of effort by sharing with other participants.
The workshop is approved for 14 hours, including 1 hour of ethics,
of MCLE credits by the State Bar of California for MCLE. We are
also applying for CLE credit from the California Society for Accountants
and will notify CPA's of approval when obtained.
- CONTINUING EDUCATION
In an effort to make the research of Dr. Cialdini more readily available
to business owners, managers, marketing and sales departments, human
resource personnel, management consultants, real estate professionals,
lawyers, mediators, and negotiators, Mr. Sankary is offering one
to two hour presentations to a variety of business, management,
marketing, real estate, and legal professionals.
August 10, 2004. "How to Influence People to Implement Successful
Strategies: Cialdini's Principles of Persuasion," Association
of Strategic Planning. We live in a world where those who
are the most persuasive are the most prosperous. The success of
leaders, executives, and managers is measured by their ability to
persuade and inspire others to share a strategy and pursue a common
purpose. How successful your strategy is depends, to a large extent,
on your ability to influence others. On August 10th, Myer Sankary
presented Principles of Persuasion: The Science of Influencing People"
to the Association of Strategic Planners. At this presentation,
participants learned six principles of persuasion that will allow
them to ethically influence others. These six principles of persuasion
are based on work by behavioral science researchers and professors
at top universities -- the people who actually discover the newest
principles of influence, not by those who merely repackage the information
April 8, 2005. "How to be a More Effective Manager by Applying
the Science of Persuasion," Cal Act Association for Para Transport
Companies 2005 Spring Conference.
May 2005. "Keeping Your Cool: The Power of Persuasion in Mediation.
Applying the Social Science of Influence to the Art of Negotiation,"
Southern California Mediation Association Employment Conference.
Jan 2005. "Ethical Advocacy Using the New Social Science of Persuasion
and Influence," San Fernando Valley Bar Association.
August 2005. "Using the Science of Persuasion in Mediating Employment
Disputes," LA County Chapter of the National Human Resource Association.
HR professionals are now called upon more frequently to participate
in negotiating the resolution of sensitive and costly employment
disputes. What are the causes of such conflicts and how can HR professionals
be more effective in dealing with employees to prevent and resolve
such disputes? How can HR professionals become more effective in
negotiating contentious claims through the mediation process?
June 2004. Mr. Sankary made a 2 hour power point presentation
to the litigation law firm of Early, Maslach & Rudnicki based
on the Principles of Persuasion and its applicability to
negotiating settlements with adversaries and advocating cases to
judges and juries. Please see Testimonials.
July 29, 2004. "How to Ethically Apply the Latest Science
of Persuasion to Engage New Clients, To Represent Them Effectively
and to Influence Them To Recommend Others To Use Their Services,"
Sheppard, Mullin, Richter & Hampton. This unique program
demonstrated how lawyers can become more effective by applying Dr.
Cialdini's Universal Principles of Persuasion as explained in his
book, "Influence: Science and Practice" and also examined the ethics
of getting new clients, representing them well and keeping them
happy. The program introduced lawyers to latest studies of how social
science can be used ethically to engage new clients within the framework
of the California rules of professional conduct and the ABA model
rules to establish and promote the relationship of trust and confidence
so that clients will not only be more satisfied with the services
provided by their lawyer, but will also recommend the services of
the lawyer to others. The program also demonstrated how the science
of persuasion can enhance the ability of lawyers to perform their
services competently and to be more effective in negotiating transactions
on behalf of their clients.
BAR OF CALIFORNIA ANNUAL MEETING IN MONTEREY, OCTOBER 9, 2004 "Ethical
Advocacy Using the Principles of Persuasion from Social Sciences,"
State Bar of California Annual Meeting in Monterey. How
to use the new science of persuasion and influence to get better
results in negotiating deals, settling disputes and winning trials.
This program was an introduction to the latest research of Dr. Robert
Cialdini in the social science of "influence" and demonstrated how
attorneys can become more effective by the ethical application of
these powerful principles of persuasion.
OF SOUTHERN CALIFORNIA, MARSHALL SCHOOL OF BUSINESS, MBA PROGRAM,
July 6 and 8, 2004. Myer again presented a 4 hour lecture and
workshop to USC Marshall School of Business graduate students of
Professor Michael Coombs on the topic of "LEGAL NEGOTIATIONS IN
THE MEDIATION PROCESS." This highly successful program introduced
USC MBA students taking a semester course on negotiations to the
world of legal negotiations. The workshop allowed them to experience
dispute resolution through the use of a mediation problem involving
the claimed wrongful termination of employment based on age discrimination.
Students studied the problem and played the roles of employee-plaintiff,
employer-defendant, attorneys for each side, and mediator. Myer
engaged the students in a lively debriefing exercise after the negotiations
that demonstrated the value of settling disputes through mediation.
July 2005. Myer presented a program to two classes of MBA
students at the USC Marshall School of Business on the subject of
"Using the Science of Persuasion in Negotiations of Disputes."